Watch out, Apple: The Amazon tablet, widely expected to be released this September or October and to be cheaper than the iPad, will be the “only credible iPad competitor in the market” and will “completely disrupt the status quo,” Forrester says today in a new report. Forrester analysts predict that Amazon will sell three to five million tablets in Q4 2011, if they are priced below $300. (Keep in mind, of course, that Amazon has not officially confirmed that it will release a tablet.)
Why is Forrester so bullish on Amazon? It’s the etailer’s “willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets,” Forrester analyst Sarah Rottman Epps writes.
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